If you have recently launched a new health & fitness brand, you must have realized that the competition is stiff and it is tough to get noticed by the target audience.
In order to get the attention of the audience, there are several marketing practices that you would have to give your time and effort. Promotional campaigns are also likely to be expensive.
Nowadays, digital marketing and promotion techniques have become popular when it comes to advertising brands.
However, an unknown way of making your fitness brand’s marketing stand apart from the rest is using EDDM® print promotional goods.
3 Creative Ways to Promote Your Fitness Brand With EDDM® Print Marketing
EDDM® Print Marketing can help you take your fitness marketing to another level. Here are three unique and innovative ways to ensure that your fitness blog and overall brand stands out compared to your competitors.
#1. QR codes
QR codes are scan-able images which can be recognized by smartphone cameras and then lead you to a URL. These Every Door Direct Mail® flyers can be cheap printed almost anywhere and are an interesting way to promote your fitness brand. You can place posters with QR codes on walls and sidewalks. These when scanned can lead people to some of your most popular blog posts. Make sure that the URL you are directing your audience too has interesting content which will make them want to explore the rest of the blog.
Make sure that posters with QR codes are placed in places where they can be easily scanned. For instance, placing them on the sides of buses or trains will be a waste as they are hardly ever still enough for long. Additionally, placing them in subway stations is also not a good idea as there is often no network inside these stations.
#2. Generate Interest with Banners and Fliers
These two printed promotional tools can be used innovatively to get the attention of your audience. Banners have an imposing effect on the onlookers. An interesting message or question printed on them will get the attention of the people. If the content is interesting enough, the audience will want to find out more. The blog link must be printed on the banner for people who want to check out your content. Fliers are easier to read and people can carry it with themselves. Hence, you can print Every Door Direct Mail® on small excerpts from your blog or list some of the interesting topics you deal with.
#3. Giveaway Printed Goodies
Even if you have a small budget, the truth is that people love getting stuff for free, no matter what it is! You can promote your health & fitness brand and even expand your audience by organizing small giveaways every once in a while. It is a genius idea to offer goodies that carry the name and logo of your unique fitness brand and can be used by the receivers on a daily basis. Some great Every Door Direct Mail® examples are printed door magnets, coasters, stickers etc.
The Bottom Line
As you can see, there are several creative ideas that you can make use of to effectively promote your health & fitness brand and stand out from the competition. All you have to do is be innovative and think outside the box. With the introduction of QR codes and scan-able printed texts, the lines of digital and printed EDDM® postcard marketing are being blurred. So much so that nowadays the limit is your imagination.